Variable Rate Commissions for Home Sellers
One things missing from the real estate transaction is the ability to have a choice when it comes to selling your house. Most real estate companies fall under two categories: Full Service and Discount. Full service brokerage firms are very hesitant to advertise commission rates and leave it up to their agents to explain to a home seller that full service comes with a full service price tag. Discount brokerages have no problem telling you how little they will charge you to sell your home. They won't, however, let you know what services they have eliminated or corners they have to cut in order to survive on such low revenues.
Isn't there a program that fits somewhere in between these two? Or maybe a company that offers a selection of different listing services at different price points for sellers to choose from? That is exactly what the Flex Choice Listing Packages allow a seller to do.
The Access Package - Perfect for people who want to sell it themselves but need the exposure of the MLS.
- Electronic Lockbox
- Professional Full Size Yard Sign
- Entry into the Multiple Listing Service
- Contract Negotiation and Representation with Top Negotiator
- .pdf file of flyers and brochures
- 6 digital pictures
- Submission on 6 Top Real Estate Listing Sites.
The Professional Package - Perfect for experienced sellers looking for maximum exposure, minimum interference.
- Electronic Lockbox
- Professional Full Size Yard Sign
- Entry into the Multiple Listing Service
- Contract & Home Inspection Negotiation
- 1 Set of 25 Flyers and Full Color Brochures
- Email Communication
- 20+ digital pictures
- Submission on 20+ Real Estate Sites
The Technology Package - Perfect for the technologically savvy seller looking for full service and representation.
- Lockbox
- Professional Full Size Yard Sign
- Entry into the Multiple Listing Service
- Contract & Home Inspection Negotiation
- Email & Telephone Communication
- 20 + digital pictures
- Inclusion in 20+ websites
- Virtual Tour
- Flyers & Brochures Delivered
- Access to Listing Coordinator
- ID & Password for Interactive Website (feedback, activity map)
- Listing Strategy Sessions and Market Updates
The Traditional Package - Perfect for the seller looking for traditional marketing channels in addition to digital marketing.
- Lockbox
- Professional Full Size Yard Sign
- Entry into the Multiple Listing Service
- Contract & Home Inspection Negotiation
- Email & Telephone Communication
- 20 + digital pictures
- Inclusion in 20+ websites
- Virtual Tour
- Flyers & Brochures Delivered
- Access to Listing Coordinator
- ID & Password for Interactive Website (feedback, activity map)
- Listing Strategy Sessions and Market Update
- Guaranteed Inclusion in Print Advertising
- Guaranteed Open Houses
Each of these packages has a commission rate that matches the level of service being provided starting at 4%. Please feel free to inquire about any of the packages.
I met with Mr. and Mrs FSBO over the weekend (not there real names) About offering packages as you mention is your post. They like the idea but suggested that it is hard for consumers to decide which is best. I think you have helped with your description of the sellers. I like the "flex" choice option too. I am going to email this to Mr. and Mrs. FSBO - if that is there real name and see what they think. thanks
Posted by: teresa boardman | January 24, 2007 at 07:21 PM
Teresa, Let us know if it works. We've been trying to come up with a way to translate it to the consumer.
Posted by: Tony Arko | January 24, 2007 at 07:30 PM