Although Zillow and Trulia are becoming heavier hitters by the day, in the world of listing sites, Google may be positioning itself in the same league. Google left a vague and intereting post on their blog yesterday that seems to hint that they're up to something big. After all, the online listing site business is growing by leaps and bounds and the potential for adverstising revenue is huge. This is right up Google's alley.
If you've been using or watching the housing section on Google Base, you would have noticed that they're making many improvements and changes as of late. Google has also been tweaking their MyMaps feature to add to the appeal of Google Base and further help it compete against Zillow, Trulia and others.
Much like Trulia did earlier this year, Google has also been in talks with brokers to capture listings, but they've done that and everything else in a cloak of secrecy. They don't generally talk much about what they're up to, so for them to post that in their blog is rather interesting. We'll have to wait and see though I doubt we'll have to wait long.