Think about it. Does a couple get engaged because that is their goal? No. They get engaged because it is a step toward the real goal, marriage. Does a fighter pilot have a goal of engaging the enemy? No, the goal is to shoot the enemy down.
If your goal as a blogger is to engage people, you will ultimately accomplish nothing. Read any blog post with more than a couple of comments and you will either see a whole bunch of back patting or a flame session.
If your goal is engagement here are 5 topics to write about that will be guaranteed to generate good engagement:
- Real Estate Commissions
- Dual Agency
- The Code of Ethics
- Unscrupulous Lenders
- NAR Advertising Campaign
But you won't make one dime and you won't change a thing because these topics have been around for quite some time and they haven't changed and the people for one side or the other is always the same. But your internet traffic will increase and people will comment and your engagement will go up.
Engagement is not a goal, it is a step. If engagement is a goal of yours, you really have no goal.
Here are some real goals to shoot for.
- Inform
- Enlighten
- Educate
- Advise
- Encourage
- Inspire
- Create
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