Google Juice - The Proof
So I got to the front page of a one word search in google in under 60 days. Here is the google search page for Broadlands. And here is the registration page for my url which is broadlands1.com. I bought the url at the end of November of last year. I put up a wordpress.org site on December 1st, 2009. On January 27th the url first hit page 1 of google. It has since been as high as #9 and currently sits at #10.
These past 4 months have been spent working on a this project as well as 2 other projects that are focused on getting agents the one thing that they want more than anything else - high quality real estate leads. Leads that are targeted and qualified. Our main focus has been creating a program made up of duplicatable online systems that agents can use to generate leads that will drive their business. Here is a preview of the program.
Option 4 Success - The Program
And we are working on being able to prove that these systems and techniques work and work well. The first test was the 60 day SEO rule for web site creation. We wanted to be able to claim that we can get to the first page of search results for a targeted google search. We wanted the search to be real estate targeted but not so targeted that the traffic would be too low to generate enough leads. We wanted to do it with a site that needed little input from the agent. And we wanted to be able to do it multiple times so that we knew it wasn't just a fluke.
The Broadlands site was one test of the program. This search word was highly competitive with over 600,000 sites in direct competition. It also gets a high amount of traffic. There are between 200 and 1200 google searches a day for that one word. And although this search is not real estate specific, it gave us a good idea of our upper limits of the 60 day rule.
A more real estate focused search that we optimized for was Homes for Sale in Sterling. This site gets much less traffic but it is highly focused. Our site is currently #4 on the page and ranks higher than zillow and homes.com sites. (Beating out these leads generating sites that charge agents for leads is one of our biggest goals). Getting to page 1 for a search like this can take as little as 30 days. And getting above the fold and eventually into position #1 can be done a lot quicker as well.
And as an example of how little an agent needs to do to build a site that gets to the top of a google search here is an example using the search Brambleton Va. Our site is currently in the #5 position and there is almost no content on the site.
The Target Agent
The program has been developed with a certain agent in mind. An agent that has been doing business but wants to have more control over their lead flow. An agent that does 6-12 deals a year but now wants to step up to the next level and reach the 24-30 deal level. An agent that knows that online marketing and advertising are the best tools for growing a business but doesn't have the time to write a blog post every day or keep up with the latest SEO techniques. An agent that wants to spend money but needs to know that what they spend money on will come back to them 5, 10, 20 fold. They don't want to waste time or money but want to put resources toward building their future business.
It is not for agents that like the technical aspects of internet marketing. It is not for agents that have more fun with the online aspect of real estate instead of the deal making aspect of real estate. It is not for agents that are new to the business and are starting from scratch (although it is great for a newbie working with a good mentor that is in the program). It is not for agents that already have control over their entire lead flow with existing marketing.
This is the very first public description of any part of the Option 4 Success program. There will be more details to follow about the other parts of the program and how all the parts work together to generate leads. I will also describe some of the ways the program can be used to improve your current lead conversion and closing rates. Who wouldn't like to secure 2 or 3 more buyers a year with little or no effort. If you are interested in the program, drop me a line, and I will go over the details with you one-on-one. Or you can sign up directly on the site and I will follow up with you. We are currently looking for agents in certain geographical locations as well as sole-proprietor brokers that meet certain minimum criteria.