We are going to try. Two guys and a game plan. That is what we have. The internet and information is what we are going to use. And hopefully we can build some traction and bring about change. Here are the areas we want to change and the tools and strategies we are going to use to bring about that change. Any like minded real estate professionals are welcome to join in any of the programs at any time.
1. Replace Real Estate Lead Disintermediaries on Search Engine Results
You know the companies - Homegain, homes.com, trulia, zillow, realtor.com, realestate.com, househunt.com. The list goes on and on. They have internet marketing down but they are all the same. The problem is they have been created for one purpose and one purpose only. To slot themselves between the real estate consumer and the real estate professional. And their goal is to extract money from the real estate professional.
Our goal is to empower the real estate professional with information the disintermediaries don't want us to have. This information along with our real estate experience and knowledge can be used to push those companies off of the search page results. Those leads will then come directly to the agents that can actually help the consumer. And they will be free leads.
The vehicle we will use will be Option4Success 90 Days to Success Program. This 8 hour workshop will take any agent that wants to learn how to get to the top of the search page results in Google, Yahoo and Bing and show them step by step how to do it. And once they get there it will show them how to stay there. The program has been proven to work. Now we just need 7-10 good agents for each search result. Currently we deliver the program through the local REALTOR associations. Contact us if you want to have this workshop offered at your local association.
2. Increase Real Estate Professionalism
We have serious problem in real estate and no one wants to do what is necessary to solve it. Our profession continuously ranks at the bottom end of all surveys when it comes to be professionalism. So we have created the Referrals Xchange and VIP Cashback Programs to solve this issue. Members of the Referrals Xchange agree to be reviewed after ever transaction by their clients. And they agree to pay the consumer $500 to do it. I know it sounds crazy but we have implemented the program and it works.
Consumers love the idea that they get to tell everyone how great their agent is. And it gives them incentive to work with the agent that gives them this opportunity. We are promoting this program to the general public and leads are coming in for the agents that are in the Referrals Xchange Program. We challenge all good agents to join the network.
The second program we developed to combat the issue of professionalism is the VIP Cashback Program. This program gives full service agents the ability to compete directly with discount and limited service agents on a level playing field. Without having to advertise and promote discounts openly, the agent can offer a quasi-discount in the form of a rebate to home sellers as well as home buyers. When a consumer is non-committal to the full service because finances are an issue, this program will almost certainly be the determining factor when they select the agent they will trust to handle their transaction.
Combined these two programs will drive consumers directly to the most professional agents in their marketplace. And the ability to refer any consumer into these programs will give agents the ability to work with more customers that up until now had to rely on little or no third party information regarding the ability of their agents.
3. Stop Giving Money to Brokers Who No Longer Earn It
Right about 3 or 4 years into the real estate business, most real estate professionals who want to expand their business usually have to make a decision. Stay with their current broker and continue to pay the fees and splits they agreed to when they were new or go to another broker and start all over. One choice is expensive and the other is risky. This has been the business model of big brokerage for years. Charge fees, make agents promote the brokerage and keep recruiting so that more agents keep paying more fees.
But this model is slowly dying as the best and brightest agents search for a better answer. We think we have one of the better answers to this problem. The Market Advantage White Label Brokerage Model. Build your own brand, don't pay for services you don't need or don't want, keep 92% of every dollar you earn, never have to move again, recruit agents to work for you not against you. It has been working for our agents for 3 years, it will work for you if you have a true entrepreneurial spirit and a desire to control your own future.