I just found out that the Loudoun Easterner has ceased to exist. Ironically I found out while reading the Loudoun Independent. Started in 1968, it published its last paper on July 22.
The reason I started writing a blog was because of the deterioration in the effectiveness of print advertising. Local newspapers were a staple of any real estate advertising campaign and in Loudoun County the paper most people read for real estate ads was the Easterner. But that started to fall off in 2006. My old company, CC Sells, used to take out full page ads and sometimes 2 full pages when the market was hot.
But the writing was on the wall for print advertising and newspapers. The slowdown in real estate and the high cost forced us to look for more economical choices such as Google Adwords and other electronic advertising opportunities.
Subsequently I began writing this blog. Fortunately for me, blogs have become a great replacement for print advertising and I now have a separate website for my real estate company, CompleteHomeRE.com.
Oh well. Rest in Peace, Loudoun Easterner.