But Do You Even Sell Real Estate?

In the past couple of months I have attended seminars given by other real estate professionals and I have been asked to sign up for other seminars given by industry professionals.  The subjects have ranged from social networking and technology to short sales, listing presentations and market conditions. 

After one of these seminars I went back to my computer and looked up the names of the expers on the panel and pulled up their production for the past 15 months.  Turns out that 4 out of 5 experts on the panel have sold 5 homes or less in the past 15 months.  And one of the experts had sold no houses whatsoever.  Now don't get me wrong, they probably know a lot about the the topic they are talking about.  But there is a huge difference between knowing about something and actually being able to put it into practice.

And I think that in the world of real estate the difference between reading about a technique or talking about how to do something and actually being able to apply it to a real life real estate transaction is much wider than people would have you believe.  And I think the lack of actual sales by experts is indicative of this gap.

I would therefore encourage you to question the abilities of the experts you are relying on to teach you how to apply their knowledge to the actual sale of real estate.  I would encourage you to ask for proof of their abilities.  I would encourage you to research their track records and claims to see if they are able to put into practice the skills and techniques and tools they are asking you to use to sell real estate. 

Comments

[real estate in philippines]

Hi,

I've read your post and i really agree with you.. Sometimes this people behind this seminars don't know the real practice is.. they just want to conduct a seminar to share their knowledge base on books.. real estate is an evolving business, it really changes from time to time because of new innovative trends.. hope this will serve a lesson to others..

-david

[Pakistan Property]

Great...Yeah you are very right , i think in real state business , you can take ideas from others experiences or lectures but you must be innovative enough to take better decisions and this happens when your research is vast.

[socorrosultan]

very true. experience is the best teacher. how can we say that we do good in sales if we hold on books and theories but we don't apply it in real. we don't even know how to react if we fail then someone gets into frustration.