Google Juice - The Proof
So I got to the front page of a one word search in google in under 60 days. Here is the google search page for Broadlands. And here is the registration page for my url which is broadlands1.com. I bought the url at the end of November of last year. I put up a wordpress.org site on December 1st, 2009. On January 27th the url first hit page 1 of google. It has since been as high as #9 and currently sits at #10.
These past 4 months have been spent working on a this project as well as 2 other projects that are focused on getting agents the one thing that they want more than anything else - high quality real estate leads. Leads that are targeted and qualified. Our main focus has been creating a program made up of duplicatable online systems that agents can use to generate leads that will drive their business. Here is a preview of the program.
Option 4 Success - The Program
And we are working on being able to prove that these systems and techniques work and work well. The first test was the 60 day SEO rule for web site creation. We wanted to be able to claim that we can get to the first page of search results for a targeted google search. We wanted the search to be real estate targeted but not so targeted that the traffic would be too low to generate enough leads. We wanted to do it with a site that needed little input from the agent. And we wanted to be able to do it multiple times so that we knew it wasn't just a fluke.
More Proof
The Broadlands site was one test of the program. This search word was highly competitive with over 600,000 sites in direct competition. It also gets a high amount of traffic. There are between 200 and 1200 google searches a day for that one word. And although this search is not real estate specific, it gave us a good idea of our upper limits of the 60 day rule.
A more real estate focused search that we optimized for was Homes for Sale in Sterling. This site gets much less traffic but it is highly focused. Our site is currently #4 on the page and ranks higher than zillow and homes.com sites. (Beating out these leads generating sites that charge agents for leads is one of our biggest goals). Getting to page 1 for a search like this can take as little as 30 days. And getting above the fold and eventually into position #1 can be done a lot quicker as well.
And as an example of how little an agent needs to do to build a site that gets to the top of a google search here is an example using the search Brambleton Va. Our site is currently in the #5 position and there is almost no content on the site.
The Target Agent
The program has been developed with a certain agent in mind. An agent that has been doing business but wants to have more control over their lead flow. An agent that does 6-12 deals a year but now wants to step up to the next level and reach the 24-30 deal level. An agent that knows that online marketing and advertising are the best tools for growing a business but doesn't have the time to write a blog post every day or keep up with the latest SEO techniques. An agent that wants to spend money but needs to know that what they spend money on will come back to them 5, 10, 20 fold. They don't want to waste time or money but want to put resources toward building their future business.
It is not for agents that like the technical aspects of internet marketing. It is not for agents that have more fun with the online aspect of real estate instead of the deal making aspect of real estate. It is not for agents that are new to the business and are starting from scratch (although it is great for a newbie working with a good mentor that is in the program). It is not for agents that already have control over their entire lead flow with existing marketing.
This is the very first public description of any part of the Option 4 Success program. There will be more details to follow about the other parts of the program and how all the parts work together to generate leads. I will also describe some of the ways the program can be used to improve your current lead conversion and closing rates. Who wouldn't like to secure 2 or 3 more buyers a year with little or no effort. If you are interested in the program, drop me a line, and I will go over the details with you one-on-one. Or you can sign up directly on the site and I will follow up with you. We are currently looking for agents in certain geographical locations as well as sole-proprietor brokers that meet certain minimum criteria.
Love this post. Internet search results are so important these days to growing your business. How long is it going to take before EVERYONE realizes this?
Longmont CO Homes for Sale
Posted by: Max Jackson | February 09, 2010 at 08:16 PM
Wow good for you! That is awesome!
Online target marketing is the way to go. I'm off to go have a look at the program now.
Ian
Posted by: Toronto Real Estate | February 25, 2010 at 03:23 PM
Its very nice an interesting blog post.
Posted by: For Rent By Owner | February 27, 2010 at 09:25 AM
I've read somewhere else on internet that blog commenting provides one way backlink and these links act as a booster for your rank. Can you explain bit more?
Posted by: Billy | March 15, 2010 at 06:50 AM
That is correct. In some instances you can get a backlink from putting comments into a blog. However, some people put in comments that are not genuine and are considered a form of spam. Like an SEO company having one of their people ask a dumb question like "Can you explain SEO?" For those who are truly interested in SEO, I would suggest the site http://www.seobythesea.com
Posted by: Tony Arko | March 15, 2010 at 08:39 AM
The real trick to SEO is patience. I understand that companies want quick results, but sometimes it just takes TIME to improve your station.
Posted by: Robert McMahon | March 25, 2010 at 03:55 PM
I have been working on SEO for my site for over a year and the trick is backlinks and patience.
Posted by: Mark Jacobs | March 30, 2010 at 02:37 PM
Google Search is really place very important in today's business scenario.
Your post is great.
Thanks
Posted by: Robin | April 03, 2010 at 03:00 AM
Oh, great i wanna to launch my new web site for my real estate business.
And your story will really help me to promote my website as well as my business.
Thanks
Posted by: Jamesh | April 06, 2010 at 03:20 AM
To answer your rhetorical question: I don't think that there's a soul on earth who wouldn't prefer to secure more buyers. I mean, look at the market...
Posted by: Robert McMahon | April 19, 2010 at 04:56 PM
Real very good real estate blog I have ever seen. Good going, Keep it up
Posted by: North Miami Beach Homes Sale | May 06, 2010 at 08:21 AM
This is nice an excellent blog post, Its good
Posted by: Drafting Chairs | May 07, 2010 at 06:01 AM
This post is impressive. Your blog really inspired me. I'm also looking forward to be on Google's 1st page for my keyword also.
Posted by: amandapage22 | June 20, 2010 at 05:21 PM
Great Post Love int Info
Posted by: Mark Jacobs | August 11, 2010 at 12:13 PM
Very interesting stats. Glad to hear that someone is actually testing their own product before selling it! Supprised how many companies, especially SEO companies, promise real estate agents top rankings yet do not give examples in a case study format to prove what they are saying can actually happen! Good read.
Posted by: Placentia homes | August 16, 2010 at 01:22 PM
Great post, its definitely rewarding to see when your site hits the first page. However, being in the top 5 is much more important. If you are from number 6 on it doesnt even matter. You dont get much traffic because no one scrolls to the bottom of the page to find out what their looking for. It is said that number 1 gets 42 percent, number 2 around 26 percent, 3 is something around 11 percent and so on. I just thought id tell you to keep working at it to make it in the top 5!
Posted by: Mortgage Leads | August 17, 2010 at 06:46 PM
Be on page 1 of google in 60 days or less?do you guarantee it? what are the cost involved?
Posted by: hoboken foreclosures | August 18, 2010 at 02:06 PM
We have 3 programs that you can take advantage of. The Do-it-yourself seminar, the 8 hour workshop and the annual coaching and training program. We have a 110% guarantee for participants in our workshop and annual coaching programs. The do-it-yourself program is free. Go to option4success.com to find out more.
Posted by: Tony Arko | August 19, 2010 at 11:53 AM
SEO companies, promise real estate agents top rankings yet do not give examples in a case study format to prove what they are saying can actually happen...how can they guarantee?
Posted by: Credit Repair Services | September 20, 2010 at 10:48 AM
very true, having on top of the list is fastest way to earn. nice post.
Posted by: Socorro Sultan | March 22, 2011 at 05:16 AM
again, this is a good post. everyone who wants to have success are trying to be atleast on top 5. keep up the good work. hope you could still show us more interesting stats and ideas.
Posted by: socorrosultan | April 11, 2011 at 09:17 PM
patience is a virtue and also having a catching ideas will do..
Posted by: socorro sultan | April 26, 2011 at 08:14 PM
Nice Guide! Thanks for the share. Will follow this tips. Bookmarked!
Posted by: Las Vegas Foreclosures | April 29, 2011 at 03:26 PM
This was an amazing post. I really enjoyed reading this post. I really learned a lot.
Posted by: Kuba Jewgieniew | May 02, 2011 at 05:02 PM
I think this is one of the most important info for me. Thank you for sharing.
Posted by: Cape Coral Properties | May 05, 2011 at 08:56 AM