We are going to try. Two guys and a game plan. That is what we have. The internet and information is what we are going to use. And hopefully we can build some traction and bring about change. Here are the areas we want to change and the tools and strategies we are going to use to bring about that change. Any like minded real estate professionals are welcome to join in any of the programs at any time.
1. Replace Real Estate Lead Disintermediaries on Search Engine Results
You know the companies - Homegain, homes.com, trulia, zillow, realtor.com, realestate.com, househunt.com. The list goes on and on. They have internet marketing down but they are all the same. The problem is they have been created for one purpose and one purpose only. To slot themselves between the real estate consumer and the real estate professional. And their goal is to extract money from the real estate professional.
Our goal is to empower the real estate professional with information the disintermediaries don't want us to have. This information along with our real estate experience and knowledge can be used to push those companies off of the search page results. Those leads will then come directly to the agents that can actually help the consumer. And they will be free leads.
The vehicle we will use will be Option4Success 90 Days to Success Program. This 8 hour workshop will take any agent that wants to learn how to get to the top of the search page results in Google, Yahoo and Bing and show them step by step how to do it. And once they get there it will show them how to stay there. The program has been proven to work. Now we just need 7-10 good agents for each search result. Currently we deliver the program through the local REALTOR associations. Contact us if you want to have this workshop offered at your local association.
2. Increase Real Estate Professionalism
We have serious problem in real estate and no one wants to do what is necessary to solve it. Our profession continuously ranks at the bottom end of all surveys when it comes to be professionalism. So we have created the Referrals Xchange and VIP Cashback Programs to solve this issue. Members of the Referrals Xchange agree to be reviewed after ever transaction by their clients. And they agree to pay the consumer $500 to do it. I know it sounds crazy but we have implemented the program and it works.
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Consumers love the idea that they get to tell everyone how great their agent is. And it gives them incentive to work with the agent that gives them this opportunity. We are promoting this program to the general public and leads are coming in for the agents that are in the Referrals Xchange Program. We challenge all good agents to join the network.
The second program we developed to combat the issue of professionalism is the VIP Cashback Program. This program gives full service agents the ability to compete directly with discount and limited service agents on a level playing field. Without having to advertise and promote discounts openly, the agent can offer a quasi-discount in the form of a rebate to home sellers as well as home buyers. When a consumer is non-committal to the full service because finances are an issue, this program will almost certainly be the determining factor when they select the agent they will trust to handle their transaction.
Combined these two programs will drive consumers directly to the most professional agents in their marketplace. And the ability to refer any consumer into these programs will give agents the ability to work with more customers that up until now had to rely on little or no third party information regarding the ability of their agents.
3. Stop Giving Money to Brokers Who No Longer Earn It
Right about 3 or 4 years into the real estate business, most real estate professionals who want to expand their business usually have to make a decision. Stay with their current broker and continue to pay the fees and splits they agreed to when they were new or go to another broker and start all over. One choice is expensive and the other is risky. This has been the business model of big brokerage for years. Charge fees, make agents promote the brokerage and keep recruiting so that more agents keep paying more fees.
But this model is slowly dying as the best and brightest agents search for a better answer. We think we have one of the better answers to this problem. The Market Advantage White Label Brokerage Model. Build your own brand, don't pay for services you don't need or don't want, keep 92% of every dollar you earn, never have to move again, recruit agents to work for you not against you. It has been working for our agents for 3 years, it will work for you if you have a true entrepreneurial spirit and a desire to control your own future.
As it currently operates, the commercial real estate construction industry is a disaster full of built-in waste. Seventy-percent of all projects end over budget and late. The buildingSMART Alliance estimates that up to fifty-percent of the process is consumed in waste. Almost every project includes massive hidden taxes in the form of delays, cost overruns, poor quality, and work that has to be redone. Building new structures is a fragmented, adversarial process that commonly results in dissatisfied customers and frequently ends in disappointment, bitterness, and even litigation.
Thanx
Bruce
Tenders
Posted by: Bruce | May 29, 2010 at 10:24 AM
Great stuff, loved the post
Posted by: Mark Jacobs | June 24, 2010 at 04:08 PM
Sheesh. If your broker isn't pulling his or her own weight, get rid of them! They're not worth the trouble.
Posted by: Chuck Marvin | July 01, 2010 at 03:00 PM
Hi,
I am the webmaster of some finance related sites and my sites are doing fine in major search engines. While searching in search engine I have found your website (http://realdiablog.typepad.com/) and as we both are in the similar field I would like to exchange links with your site.
I have some healthy content pages in my websites and will give you some healthy links from my websites.
So, if you are interested then kindly send me your link details. I will activate your links within few minutes.
I can assure you that you will get good Search Engine value from our link.
If you are not the concerned person, then kindly forward this mail to the webmaster concerned.
Waiting for your reply to come.
Regards,
Emily Jones
Email:[email protected]
N.B: -- This message contains personal, privileged, and confidential information and is intended only for the individual named. If you are not the named addressee,you are NOTIFIED not to disseminate, distribute,re-transmit, copy, or utilize this e-mail, and contents herein. Please notify the sender immediately by return email if you have received this e-mail by mistake. You are FURTHER NOTIFIED to delete this e-mail and any attachments, as well as any copies made thereof, from your computer system(s). The sender does not accept liability for any errors or omissions in the contents of this message and unless explicitly stated otherwise, does not intend to give legal advice or enter in an attorney-client relationship.
Posted by: Emily Jones | August 02, 2010 at 01:55 AM
I agree with chuck martin. that's all I can say. thanks for the post.
Mitch
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Posted by: Mitch Painter | September 14, 2010 at 05:30 PM
Nice post with lots of great information
Posted by: Mark Jacobs | November 02, 2010 at 04:04 PM
What are real estate investment trusts or REITs and how do they work. Is there some law that give these trust some tax efficiency status and how can investors invest in these REITs. With the real estate market in the US the way as it is, is it a good time to invest in the property market through real estate investment trusts.
Posted by: Poplar Bluff Real Estate | November 08, 2010 at 01:37 AM
A Home Inspection can save you and your building from natural calamities and Hazardous accidents that can harm your life.
Posted by: Virginia Home Inspection | January 02, 2011 at 11:59 AM
Knowing the difference between marketing strategy and marketing execution is essential to create successful and effective marketing campaigns for your small business.
Posted by: arizona seo | January 11, 2011 at 02:55 AM
This is a great idea. This will definitely boom the market and the people in this business. You need to be a little innovative as this is a different way of doing the business.
Posted by: Houston real estate | January 11, 2011 at 07:16 PM
Real Estate Revolution is only applicable to those real estate businesses that needs reorganization or has to be restructured. This will have a good effect on every one.
Posted by: Barrie Real Estate | January 19, 2011 at 03:26 AM
A lot of these online companies try to generate real estate leads and then sell them to multiple real estate agents for an obscene amount of money. Most of the time they sell the lead to more than 1 Realtor.
What I have learned in this business is to work on your internet site through SEO and generate your own leads. This is the best way to do it and you will continue to get leads without having to pay for them month after money
Posted by: Brampton Power of Sale Homes | March 08, 2011 at 11:15 PM
I am a real estate investor who just recently had a friend of mine who is an internet marketer totally revamp my website and do some SEO work for me. All I can say is this is the way to go. In just 2 weeks I have seen an increased activity in business. Hire a professional and good things happen. Good luck with your idea. You are definitely on the right track.
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Posted by: Kuba Jewgieniew | May 04, 2011 at 11:57 AM
wow. definitely a nice idea.. hope you can start your revolution! ;)
Posted by: Las Vegas Foreclosures | May 04, 2011 at 02:53 PM
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Posted by: rental homes | September 16, 2011 at 01:18 PM
very good post. i think if a person really knows how to be in that thing, he really survives. continued studies or learning to real estate strategies and plans will bring the well deserved impact on people. dedication and perseverance will help too.
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